Cross-Channel Creative Performance Analyzer
Unify creative insights across Meta, Google, and TikTok
The Insight
KLAR already offers creative analysis, but brands struggle to compare creative performance *across* channels with unified metrics. Each platform has different attribution windows, metrics, and formats.
The Opportunity
A unified creative performance view answers the #1 question media buyers have: 'Which creative concepts actually work, and where?' This deepens KLAR's value proposition and makes the tool indispensable for creative teams — expanding the buyer within each account.
The Proposal
- 1Build a cross-channel creative dashboard with normalized metrics (cost per creative concept, ROAS by asset type, fatigue curves)
- 2Add creative tagging and grouping — let brands organize assets by concept, theme, or campaign for aggregate performance
- 3Surface top performers and underperformers with actionable recommendations ('This concept works on Meta but underperforms on TikTok — here's why')
- 4Integrate AI-powered creative insights to detect patterns humans miss
Skill Mapping
- Pioneered end-to-end performance insights platforms at Google
- Managed creative analysis across Google Ads App Campaigns for 25+ clients
- Built automated analysis pipelines surfacing creative trend insights to 3,000+ users
Working MVP Prototype
Cross-Channel Creative Performance
Compare creative performance across channels with unified metrics
Top Performer: "Founder Story" — 5.1x ROAS, $15 CPA
Budget Reallocation Suggestion
Shift 20% of budget from "Static Offer" on TikTok to "Founder Story" on TikTok for projected +4.2x ROAS improvement.
Spend Efficiency
CPA (x) vs ROAS (y) — bubble size = spend amount
Performance Heatmap
ROAS by creative and channel
| Creative | Meta Ads | Google Ads | TikTok | Avg |
|---|---|---|---|---|
| Founder Story | 5.1x | 2.8x | 6.2x | 4.7x |
| UGC Testimonial | 4.2x | 3.5x | 5.5x | 4.4x |
| Product Demo | 3.8x | 4.8x | 3.2x | 3.9x |
| Carousel Lifestyle | 3.1x | 2.9x | 1.8x | 2.6x |
| Static Offer | 2.4x | 3.2x | 1.2x | 2.3x |
Synthetic creative data. In production, this would pull from KLAR's creative analysis engine with real ad platform data.