About
Why KLAR + Dominik
I spent nearly 8 years at Google helping the largest app and gaming advertisers in Europe turn data into business outcomes. I built KPI scorecards, attribution frameworks, and analytics platforms used by thousands. Now I want to do that for eCom brands — and KLAR is building exactly the platform I'd want to work with.
What excites me most: KLAR isn't just another analytics tool. The "Data Operating System" vision — combining attribution, profitability, retention, and creative analysis into one platform — is the right architecture for where eCom is heading. And the eCom Unity community gives you a distribution moat that no competitor can replicate.
I'm based in Munich, aligned with "Do Work You Are Proud Of," and ready to start immediately.
What I Bring to KLAR
Capabilities shaped by nearly 8 years at Google — now pointed at the problems KLAR is solving.
The Analytics Infrastructure KLAR Customers Need
I built KPI scorecards, cohort/LTV models, and executive dashboards in BigQuery for 25+ advertisers — the same kind of reporting pipelines that power KLAR's Data Operating System. I know what actionable analytics looks like from the operator's seat.
Attribution Expertise for a Post-Privacy World
At Google, I navigated the iOS 14.5 upheaval firsthand — building SKAdNetwork reporting, designing measurement frameworks that blended MTA with incrementality testing. KLAR's attribution product is solving this exact problem for eCom, and I've lived the technical complexity behind it.
AI-Powered Insights at the Speed eCom Demands
I've integrated Gemini and Claude into analytics workflows to surface narrative insights from raw data automatically — the kind of automation that turns KLAR's dashboards from something brands check into something that tells them what to do next.
Growth That Scales — From Playbooks to Pipeline
I designed GTM playbooks that scaled to 1,500+ clients with 300% YoY investment growth. KLAR's eCom Unity community is a distribution moat no competitor can replicate — I know how to turn community engagement into product adoption and revenue.
Skills-to-Roles Matrix
Click a role to highlight matching skills.
Performance Marketing & Paid Acquisition
Managed $XXXmm+ quarterly Google Ads spend with 40% YoY growth. Deep Meta, Google, TikTok expertise.
Attribution & Measurement
Built iOS SKAN Reporting Pack. Expert in MTA, MMM concepts, privacy-first measurement (SKAdNetwork, Adjust, AppsFlyer).
BigQuery & Analytics Infrastructure
Built KPI scorecards, cohort/LTV views, executive dashboards in BigQuery + Looker for 25+ clients.
Client Strategy & Consulting
Engaged C-suite executives at leading global brands. 100% client satisfaction rate. Managed 25+ accounts simultaneously.
Product Enablement & Onboarding
Trained 50+ reps, designed global compliance training, built customized tools improving client productivity 40%.
Platform Building & AI Integration
Pioneered performance insights platform (3,000+ users). Integrated Gemini AI into analytics workflows.
Go-to-Market & Scaling
Designed GTM playbooks scaling to 1,500+ clients with 300% YoY investment growth. Community-to-pipeline conversion.
Creative Analysis & Optimization
Built automated creative trend analysis across Google Ads App Campaigns. A/B testing and incrementality measurement.
International Growth
Drove 55% average YoY increase in market exports across 25+ clients in Benelux + Nordics.
Data-Driven Operations
Ran daily performance engines: automated pipelines, anomaly detection, rapid optimization standups with senior stakeholders.
Let's Talk
I'd love to discuss how I can contribute to KLAR's next chapter.